PRIVACY
POLICY
Privacy First. Always.
Last Update: 1st of October 2025
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Introduction
This Privacy Policy explains how KAYREAL LTD., 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom (“Kayreal”, “we”, “us”) collects, processes, and protects personal data when you use our website or mobile applications.
We comply with the General Data Protection Regulation (GDPR), the UK Data Protection Act, and the California Consumer Privacy Act (CCPA/CPRA).
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Legal Basis for Processing
We process your data only where a legal basis exists:
- Consent – when you register, upload content, or agree to cookies
- Contract – to provide our services under our Terms of Service
- Legal obligation – to comply with tax, fraud prevention, or court orders
- Legitimate interests – for security, analytics, advertising, and service improvements (balanced against your rights)
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Data We Collect
We may collect:
- Account data (username, display name, email, password hash, profile info)
- Content and interactions (posts, comments, likes, follows, media uploads)
- Messages (chat rooms, message content, read receipts)
- Payment & premium data (subscriptions, receipts, platform, expiration)
- Analytics (page views, IP address, device/browser info, crash logs)
- Advertising data (ad impressions, clicks, targeting info, conversions)
- Reports & moderation data (violations, appeals, descriptions)
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How We Use Data
We use personal data to:
- Operate and improve our services
- Enable communication and sharing of authentic content
- Provide personalized feeds, recommendations, and ads
- Prevent fraud, abuse, spam, and security threats
- Comply with legal obligations and enforcement requests
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Data Sharing & Transfers
We may share data with:
- Hosting and infrastructure providers (e.g., EU/UK datacenters)
- Analytics, crash reporting, and ad partners
- Payment processors for subscriptions
International transfers outside the UK/EU are safeguarded with EU Standard Contractual Clauses (SCCs).
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Retention
We retain data only as long as necessary:
- Account data – while your account is active
- Posts, messages, media – until you delete them
- Analytics & ad logs – up to 24 months
- Legal records – as required by law (e.g., 6–10 years for financial data)
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Your Rights
You have the right to access, correct, delete, export, and restrict processing of your data. You can object to marketing or withdraw consent anytime.
EU/UK users may lodge complaints with the ICO (UK) or their local Data Protection Authority. California residents may request disclosure, deletion, or opt-out of “sale” of personal data.
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Children’s Privacy
Kayreal is not directed to children under 16. We do not knowingly collect data from minors. If we discover such data, we will delete it immediately.
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Updates
We may update this Privacy Policy to reflect changes in law or our practices. Users will be notified of significant changes via app notification or email.
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Contact
For privacy concerns, contact us at:
KAYREAL LTD.
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: team(at)kayreal.com